Analytics
Excel, Power BI, GA4
BUSINESS · MARKETING · ANALYTICS
Hey, I’mParvini Manocha!
Where business, data, and ideas come together.
I bring together business understanding, data analysis, research, and hands-on execution to turn information into clear insights and practical improvements.
8.21B.Com (Hons) CGPA
1 PPOEarned at FIOS
10Certifications
▣ Power BI certified
⌕ SEO & GA4
◎ PPO to full-time
ABOUT ME
Curious mind. Creative approach.
I'm a B.Com (Hons) graduate with experience across marketing operations, CRM, campaign reporting, analytics, and business research. I enjoy organising information, finding useful patterns, improving processes, and communicating insights clearly.
Marketing AssociateMarket researchGurugram
CRM
Zoho CRM, HubSpot
Campaigns
Email and reporting
Research
Market and business
MY JOURNEY
Experience & education.
Marketing Associate
Joined full-time after receiving a Pre-Placement Offer (PPO) following my Market Research Internship at FIOS. Worked across marketing operations, email campaigns, CRM management, campaign reporting, and business research.
Market Research Intern
Conducted market and company research to support business insights and analysis. Earned a Pre-Placement Offer (PPO), leading to a full-time Marketing Associate role at Alea Consulting.
B.Com (Hons)
SELECTED WORK
Projects & practical work
Data & Reporting
Data analysis
Excel Dashboard
An Excel dashboard project focused on organising data, visualising key metrics, and presenting information through clear, useful reporting.
Data visualisation
Power BI Dashboard
A business intelligence project demonstrating how interactive visuals can make performance indicators and data trends easier to explore.
Marketing & Digital Analytics
Website analysis
Website Audit & SEO
A review of website content, SEO practices, keywords, and opportunities to improve search visibility and the overall website experience.
View SEO Audit
Digital marketing
Website Management & Content Creation
Practical work involving website updates, digital content creation, keyword research, and SEO improvements to support online visibility and the website experience.
Web analytics
Google Analytics 4 (GA4)
Practical learning and analysis using GA4 to understand website traffic, user engagement, and digital performance reporting.
Research & Risk
Financial research
PNB Fraud Case Research
Research into the Punjab National Bank fraud case, exploring its background, key issues, and implications for banking controls and risk management.
Business research
Impact of Globalisation
A research project exploring how globalisation influences corporations, international business, and the wider business environment.
Business analysis
Business Analysis Project
A business analysis project exploring a business problem, reviewing relevant information, and identifying practical insights and recommendations.
CONTINUOUS LEARNING
Certifications & courses
MS
Microsoft Certified: Data Analyst Associate with Power BI
Microsoft
IBM
Data Visualization and Dashboards with Excel and Cognos
IBM · April 2024
IBM
Databases and SQL for Data Science with Python
IBM · June 2024
IBM
Excel Basics for Data Analysis
IBM · March 2024
IBM
Introduction to Data Analytics
IBM · March 2024
MS
Microsoft Excel — Excel from Beginner to Advanced
Udemy · January 2025
U
Marketing Psychology and Consumer Behavior
Udemy · January 2026
U
Masters of Digital Marketing
Delhi Institute of Digital Marketing (DIDM)
U
Google Analytics 4
Udemy
U
Master Zoho CRM: Sales, Automation & Management for Success
Udemy
See my LinkedIn profile for certification details and credentials.
View certifications on LinkedIn ↗MY TOOLKIT
Skills I bring to the table.
Data & analytics
Advanced Excel
Pivot Tables & Lookups
Power BI Dashboards
MIS Reporting
Data Visualisation
Business Research
Marketing & CRM
Campaign Performance Analysis
Marketing Analytics
Zoho CRM
SEO & Website Management
Ways of working
Process Improvement
Workflow Automation
Project Coordination
LET'S CONNECT
Have an opportunity in mind?
I'm open to opportunities across data and business analytics, marketing operations, CRM, business research, and business operations.